CHICAGO – Consumers in the market for a new car this year may be able to drive some hard bargains with auto dealers.
With car sales expected to be down this year, many dealerships will be desperate for any sale they can get, said Danny Chan, CEO of AutoBrag.com, a car-shopping comparison Web site that compiles price data from no-haggle dealerships.
“Dealerships are hungry,” Chan said. The slow conditions could prompt many of them to accept better deals as they struggle to keep their doors open, he added.
J.D. Power and Associates is predicting that fewer than 15 million new cars will be sold this year, said Bob Schnorbus, the firm’s chief economist. More than 16 million were sold in 2007, according to the firm’s data. For many, economic conditions and low consumer confidence have largely put car purchases on hold.
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